Profound is built for large brands with multi-country research budgets and a procurement process to match. Depra is built for teams whose buyers are in India, who want public rupee pricing, and who want their own numbers on screen within minutes rather than after a discovery call.
One public fact settles most of this comparison for Indian brands: Profound's opt-in conversation panels cover 10 countries, and India is not one of them. That does not make Profound a weak product. It raised a $96M Series C at roughly a $1B valuation in February 2026, taking its total funding to about $155M, and its panel data answers a question prompt tracking alone cannot. This page includes a section on when Profound is genuinely the better buy, because a comparison that concedes nothing is not worth your time. Everything stated about Profound comes from public reporting as of August 2026, and Profound does not publish self-serve pricing, so confirm cost and coverage on profound.com before you decide.
| Dimension | Depra | Profound |
|---|---|---|
| Best for | India-focused D2C and consumer brands, and agencies serving them | Large multi-country brands wanting conversation-level research depth |
| India coverage | Built for India: English and Hinglish prompts, INR pricing, GST invoices | Opt-in conversation panels cover 10 countries and exclude India |
| Engines | Four tracked: ChatGPT, Google AI Overviews, Gemini, Perplexity. Daily on paid plans, Perplexity weekly | Engine coverage is described on profound.com; confirm the current list with their team |
| Languages | English and Hinglish (romanised, Latin script), with visibility split by language | Language coverage is not published in detail publicly; ask their team |
| Statistical reporting | Every score carries sample size n and a 95% Wilson confidence interval; alerts fire only outside that band | Methodology is not published at this level of detail; ask their team |
| Pricing | Public: Free ₹0, Solo ₹1,999, Growth ₹7,499, Agency ₹12,499 per month excl. 18% GST | Not publicly self-serve; quoted through an enterprise sales process |
| Entry point | Free plan, no card, first results in minutes | Demo and sales conversation |
| Company stage | Independent, India-built product | Raised about $155M in total, including a $96M Series C at roughly $1B valuation (Feb 2026) |
| Reporting | Dashboard, CSV export, cited sources and citation gaps, white-label reports on Growth and Agency | Enterprise reporting plus conversation panel research; confirm scope with their team |
What is the core difference between Depra and Profound?
The core difference is who each product is sold to and which market it measures. Profound sells through an enterprise motion: pricing is quoted rather than listed, and its distinguishing asset is depth, specifically opt-in conversation panels showing what real people ask AI assistants across 10 countries. Depra is self-serve software with public INR pricing. You sign up without a card, add your brand, competitors and prompts, and read visibility results in minutes, with English and Hinglish tracked side by side.
Neither approach is universally better. Panel research tells you what people ask. Prompt tracking tells you how you are answered on the questions you care about. If your buyers are Indian, the panel advantage does not apply to you, and the prompt tracking has to be in the languages Indians actually type.
- Profound Enterprise AI visibility platform for large brands and their agencies. Opt-in conversation panels across 10 countries add demand-side data that prompt tracking on its own does not give you.
- Depra Self-serve tracking built for India. Four engines (ChatGPT, Google AI Overviews, Gemini, Perplexity), English and Hinglish prompts, and public pricing from ₹0 to ₹12,499 a month.
Depra vs Profound: side-by-side comparison table
The table below sticks to claims either side publishes. Where Profound has not published something (pricing, language coverage, statistical methodology), the row says so rather than guessing. Verify anything that matters to your decision directly with their team, since an enterprise product's scope changes faster than a comparison page does.
When Profound is the better choice
Profound is the better choice when your question is what people are actually asking AI, not only how you are answered on prompts you wrote yourself. Its conversation panels are opt-in data from real users across 10 countries, and no volume of synthetic prompt runs substitutes for that. If your priority markets sit inside those 10 countries and you have the budget for an enterprise contract, Profound is the stronger buy, and you should know that before reading further.
It also fits organisations where the vendor has to clear security and legal review. A company that has raised roughly $155M in total, most recently a $96M Series C at about a $1B valuation in February 2026, gets through procurement in a way a young Indian startup does not. At some company sizes that weighs more than any feature list.
- You need demand-side data Conversation panels show the questions real users put to AI assistants. Depra has nothing equivalent and does not claim to.
- Your markets are in the 10 covered countries The panels span 10 countries and exclude India. If your priority markets are inside that set, this is a real advantage. If your buyers are Indian, it is not an advantage you can use.
- You want an enterprise vendor Funding, scale and an enterprise support motion matter to large procurement teams. Profound has all three.
- A sales cycle is acceptable Profound does not publish self-serve pricing, so expect a demo and a quote. If that process is normal for your organisation, it is not a drawback.
Where Depra is different: India, Hinglish and the numbers behind a score
Depra's case is narrow and deliberate. Indian buyers ask AI assistants in English and in Hinglish, the romanised Hindi-English code-mix people actually type, and no incumbent platform targets that. Profound's panels exclude India entirely. If your customers are in Bengaluru and Bhopal, that is the whole argument.
The second half of the argument is measurement discipline. AI answers vary run to run, so a visibility percentage without a sample size is close to meaningless. Depra reports both.
- Hinglish tracking with a language split Write prompts the way buyers type them, for example 'India me sabse accha protein powder kaunsa hai?', in Latin script. Visibility is reported split by language, so you can see whether you rank in English and disappear in Hinglish.
- Public INR pricing with GST invoices Free ₹0, Solo ₹1,999, Growth ₹7,499 and Agency ₹12,499 a month, excluding 18% GST, with a GST invoice carrying your GSTIN. No quote required to see the number.
- Every score ships with n and a confidence interval Each visibility figure carries its sample size and a 95% Wilson confidence interval, and alerts fire only when a change moves outside that band. You chase real movement instead of noise from a twelve-run sample.
- Self-serve, first results in minutes Sign up with no card. The free plan runs 5 prompts weekly across 3 engines. Paid plans add daily tracking, Perplexity, competitor benchmarking on identical prompts, and cited-source plus citation-gap analysis.
- Four engines, stated plainly Depra tracks ChatGPT, Google AI Overviews, Gemini and Perplexity, daily on paid plans with Perplexity weekly. If you need Claude, Copilot or DeepSeek coverage, Depra does not have it.
What each one costs, and what is actually public
Depra's prices are published and you can read them without speaking to anyone: Free ₹0, Solo ₹1,999, Growth ₹7,499 and Agency ₹12,499 a month, all excluding 18% GST. Profound's pricing is not published publicly as of August 2026, so the honest answer to 'what does Profound cost' is that you have to ask them. Treat any figure quoted on a third-party blog as unverified.
The practical gap is time to first data. On Depra you can have your own numbers before you finish reading this page. With an enterprise motion you get the demo first and the data afterwards. For a brand deciding whether AI visibility is even a problem worth budgeting for, that ordering matters.
Which should you choose, Depra or Profound?
Choose Profound if you are a large brand selling into markets its panels cover, you want conversation-level research depth, and an enterprise contract is a normal purchase for you.
Choose Depra if India is your market. You get four engines tracked daily, English and Hinglish prompts with a language split, competitor benchmarking on identical prompts, cited sources and citation gaps, white-label reports on Growth and above, and pricing you can read on a public page. Start free and judge it on your own data.
- Pick Profound Multi-country brand, research budget, priority markets inside the 10 panel countries, and no objection to a sales cycle.
- Pick Depra Indian buyers who ask in English and Hinglish, a budget in rupees with GST invoicing needed, and a preference for seeing real results before paying.