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AEO guides, comparisons and answers

How to get named by AI, how to measure it honestly, and how the AI visibility tools compare. Written to be useful, and to be quoted.

A row of five circles where four are filled and one is an empty dashed outline, showing a brand missing from an answer
Guide

Why Doesn't ChatGPT Mention My Brand?

ChatGPT and other AI assistants leave brands out for five specific reasons. Here is how to test which one applies to you and fix it.

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Three overlapping outlined circles with tinted intersections, showing three related disciplines
Glossary

AEO vs GEO vs SEO: what each one means and how they fit together

A neutral reference to three overlapping disciplines: SEO ranks pages in search, AEO earns answers in AI engines, and GEO is the research-derived name for the same AI-answer work.

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Three outlined columns of differing heights with marks stacked inside them, representing tools compared side by side
Comparison

Best AI Visibility Tools for D2C Brands

An honest comparison of five AI search visibility platforms for consumer and D2C brands, covering engine coverage, competitor benchmarking, product-level prompt tracking, pricing and delivery.

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A stack of four outlined option cards with the second one emphasised, representing one brand chosen from a shortlist
Guide

How to get ChatGPT to recommend your brand

Three things decide whether ChatGPT names you: a site it can parse, consistent facts everywhere it looks, and mentions on the sources it already trusts.

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Four outlined panels threaded by a single line, each holding a different glyph, representing one brand monitored across several AI engines
Guide

How to track brand mentions in AI answers

A repeatable method for measuring AI visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews, built so single-run noise cannot fool you.

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Two outlined squares facing each other with a line bridging the gap between them, representing a head-to-head comparison
Head to head

Depra vs Peec: which AI search visibility tool fits your team?

Both track how AI engines talk about your brand. Peec is self-serve analytics software for marketing teams. Depra is an India-built self-serve tracker with English and Hinglish prompts and INR pricing.

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Two outlined squares facing each other with a line bridging the gap between them, representing a head-to-head comparison
Head to head

Depra vs Otterly: which AI search visibility tool fits your brand?

Both track how AI engines talk about your brand. Otterly is affordable USD self-serve software. Depra is an India-built self-serve tracker with English and Hinglish prompts, priced in INR.

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Two outlined squares facing each other with a line bridging the gap between them, representing a head-to-head comparison
Head to head

Depra vs Profound: which AI visibility platform fits your market?

Profound is an enterprise platform for large multi-country brands that want conversation-level research depth. Depra is a self-serve India-first tracker with English and Hinglish prompts, INR pricing, and a confidence interval on every score.

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Two outlined squares facing each other with a line bridging the gap between them, representing a head-to-head comparison
Head to head

Depra vs Scrunch AI: which AI visibility tool fits your stack?

Scrunch AI is an enterprise platform known for persona simulation and agent-readable content checks, now part of Sitecore. Depra is a self-serve India-first tracker with Hinglish prompts, INR pricing and a confidence interval on every score.

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An outlined answer panel with a line connecting one highlighted phrase down to a cited source card below it
Playbook

How to Get Your Brand Cited in AI Answers

Branded mentions on third-party pages correlate with AI citations far more strongly than backlinks do, which means the work that gets you cited looks more like PR and reviews than link building.

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A horizontal axis with a shaded confidence band around a central point estimate, illustrating a margin of error rather than a single number
Method

How to Measure AI Visibility (Without Fooling Yourself)

The honest method for measuring AI visibility: appearance rate over a fixed prompt set, sampled repeatedly, reported per engine, with sample size and a confidence interval on every number.

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Five identical speech bubbles, each containing a different arrangement of dots — the same question returning a different answer each time
Research

How Consistent Are ChatGPT's Brand Recommendations?

AI answers change run to run. Any tool showing you a single-run "rank" is showing you noise — here is the published evidence, and how to measure honestly instead.

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